曾经在美景中阅尽风光
                   曾经在花丛间闻遍芳香
                   曾经在琴曲里品足悠扬
                   曾经在佳酿内尝透滋养
                   但最难以忘怀的
                   惟有百里泸香惹人醉

                   泸州酒最香
                   香胜百花竞争艳
                   泸州酒最清
                   清似春雨化甘霖
                   泸州酒最醇
                   醇如琼浆润心田

                   泸州酒是川江纤夫雄壮的号子
                   泸州酒是川剧优美动人的唱腔
                   泸州酒是李白莫使金樽空对月的咏叹
                   泸州酒是蒋兆和《流民图》的呐喊
                   老窖池酿就泸州酒幽雅柔和的魂魄
                   报恩塔见证酒城人忠孝礼义的情怀

                   泸州酒里，思念之情在默默发酵
                   泸州酒外，梦想之花在静静绽放
                   酒里酒外情相随
                   酒不醉人人自醉
                   四海宾朋对酒当歌趁年华
                   五洲来客欲把酒乡当故乡